Evaluation - 4. Who would be the audience for your media product?

My target audience is teenagers aged 15 – 20, mostly males. The reason I have targeted males slightly more is because they are stereotypically more likely to buy indie music magazines which is proven by IPC Media having the music magazine 'NME' in the male orientated division. Despite this, my questionnaire results suggest it is likely that both genders will be interested in my magazine as I asked an equal number of males and females when I gave out my questionnaire and applied the results to my product. My target audience are interested in indie music and music festivals and would spend time on social networking sites such as Facebook where I plan to advertise my magazine.
From my questionnaire results I found that very few of my target audience currently bought music magazines, and the main reason for this was because they ‘weren’t interested’ which suggested that I needed to incorporate the things they wanted into my music magazine to make it successful and appealing.
I chose to do an indie magazine because that was my target audience’s most popular answer when I asked their favourite music genre, so by choosing indie I am appealing to the majority of my target audience. I also incorporated some of their favourite artists such as Biffy Clyro and I mentioned Jack Johnson in my interview with my indie artist.
50% of my target audience said their favourite part of music magazines are the interviews so the majority of my features were interviews of indie bands. Every person I asked said they would like upcoming gigs and tours to be advertised in my magazine, so bearing that in mind I had a feature about T in The Park, a well known music festival and I included a chance to win tickets to see Vampire Weekend, which would also act as an incentive to buy the magazine so they would be more interested. I also made my magazine a weekly magazine as the majority voted for this.
I also found that the majority of my target audience download music rather than purchasing it on CD’s which means I could offer ITunes vouchers and other downloadable related prizes in future issues.

The fact that I’ve taken into account all of this makes my magazine appeal to my target audience.